IKEA's methods and strategies for success and sustainability
IKEA's methods and strategies for success and sustainability
1. IKEA Corporation
2. IKEA and Sustainability Methods
3. Sustainability Strategies at IKEA Corporation
1. IKEA Corporation
IKEA is a private company established in 1943 that manufactures and sells furniture of all kinds, such as textiles, carpets, decor, and other things. It owns 346 stores in 43 countries in Europe, North America, Australia, and Asia, and has about 9,500 products. Europe accounts for two-thirds of the company's production. The name IKEA is the initials of The name of its founder, Ingvar Kamprad, and the village he grew up in, Elmtaryd, Agunnaryd, the company initially sold furniture through mail orders and then grew to more than 10 stores by 1974. [1] Ikea is a leading manufacturer and seller of furniture and home accessories, so It devotes all its resources to providing innovative products at the lowest possible prices, and at a time when it provides low prices, this requires thinking of more challenging and innovative designs, and achieving this balance has made IKEA one of the leading international companies this area.
2. IKEA and Sustainability Methods
3. Sustainability Strategies at IKEA Corporation
IKEA maintains the principle of working for the benefit of the environment and society through sustainability, and providing high-quality products at affordable prices, so IKEA devised a set of strategies to achieve its vision and mission, the most important of which are:
Positive people and planet strategy
IKEA has devised an important strategy called "People and Planet Positivity" that helps people make their homes more sustainable and provides a better life for them, and includes resources and energy independence and thus reduces the consumption of the planet's resources and the use of recycled materials, and this strategy aims to reach a good level of sustainability to achieve what The following:
- Leading and developing the innovation process.
- Business Transformation.
- Participation in investment and opening renewable job opportunities.
Democratic Design Strategy
Which includes some factors to provide products with high quality, practical, and sustainable price that is affordable for everyone. To achieve this strategy, the product must achieve a balance between the following dimensions:
Shape: The product should be beautiful and attractive to add to the home. Function: In addition to the attractive shape, the products must be practical, valid, and easy to use in daily life.
Quality Quality is a key element of concern to everyone who is looking for premium quality at a low price.
Sustainability: It is one of the pillars of work at IKEA, as every design needs to be sustainable.
Low price: It is one of IKEA's commitments and one of the main roles of the democratic design strategy.
Low price strategy
This strategy focuses on making products at a low price because it targets young people who want to furnish their homes in smart ways, with beautiful products, at the lowest costs, and combine them with high quality, and it works to align the price with the strategic focus model.
We build the design according to this model, and the raw materials used must be recyclable and usable, and the self-assembly model adopted by IKEA reduces storage and transportation costs and thus affects the final price, and this strategy is also related to supporting sustainability by reducing carbon emissions from transportation Furniture and products